1. Who we are
This website (qseriousplay.be) is operated by QSP (Q. Serious. Play.), a Belgian business focused on premium padel advertising ecosystems and team experiences.
Data controller: QSP (Q. Serious. Play.)
Contact: thierry@qseriousplay.be
Phone: +32 476 88 00 60
For any question about this policy or your personal data, contact us at the email above.
2. Scope
This policy explains how we process personal data when you visit our website, use our contact form, or interact with cookie and analytics settings. It applies to visitors in Belgium, the European Economic Area (EEA), and elsewhere, in line with the General Data Protection Regulation (GDPR) and applicable Belgian law.
3. Personal data we collect
Depending on how you use the site, we may process:
- Contact details — email address or phone number you submit via our contact form.
- Technical data — IP address (truncated where possible), browser type, device type, operating system, referring URL, pages viewed, and approximate location derived from IP (country/region level).
- Cookie preferences — your choice to accept or reject analytics cookies, stored locally in your browser.
- Communication metadata — when you email or call us directly, we process the information you choose to share.
We do not knowingly collect data from children under 16.
4. How we use your data
- To respond to contact requests and business enquiries.
- To operate, secure, and improve our website.
- To measure aggregated website traffic and usage patterns only if you consent to analytics cookies.
- To comply with legal obligations and defend our legitimate interests where permitted by law.
5. Legal bases (GDPR)
- Consent (Art. 6(1)(a)) — analytics cookies and Google Analytics, which you can withdraw at any time via .
- Legitimate interests (Art. 6(1)(f)) — replying to enquiries, basic site security, and fraud prevention, balanced against your rights.
- Contract / pre-contractual steps (Art. 6(1)(b)) — when you request information about our services.
- Legal obligation (Art. 6(1)(c)) — where required by applicable law.
6. Cookies
We use the following categories of cookies and similar technologies:
- Strictly necessary — required to remember your cookie choice and deliver core functionality. These do not require consent under EU ePrivacy rules.
-
Analytics (optional) — Google Analytics 4 (Measurement ID
G-62VLMT61YY), loaded only after you click Accept analytics. If you reject, no analytics scripts are loaded and no analytics cookies are set by us.
You can change your choice at any time using in the footer of this site or by clearing cookies in your browser.
7. Google Analytics 4
When you consent, we use Google Analytics 4, provided by Google Ireland Limited, to understand how visitors use our site (e.g. page views, session duration, general traffic sources). We configure analytics with IP anonymisation and without advertising signals or ad personalisation.
Google may process data on servers inside and outside the EEA. Where data is transferred outside the EEA, Google relies on appropriate safeguards such as Standard Contractual Clauses. For more information, see Google's Privacy Policy and Google Analytics data protection.
You can also install the Google Analytics Opt-out Browser Add-on.
8. Contact form
When you submit our contact form, your email or phone number is transmitted securely to a Google Apps Script endpoint operated for QSP and stored in Google Workspace for the purpose of responding to your request. We retain contact submissions only as long as needed to handle your enquiry and any follow-up, unless a longer retention period is required by law.
9. Data retention
- Cookie consent choice — up to 12 months, unless you clear it earlier.
- Google Analytics — according to our GA4 property settings (typically 2 or 14 months for event data; configurable in Google Analytics).
- Contact enquiries — until the enquiry is closed and any reasonable follow-up period ends, unless legal obligations require longer storage.
10. Sharing and processors
We do not sell your personal data. We share data only with service providers that help us run the site, including:
- Google — hosting/analytics (Google Analytics 4) and contact form processing (Google Apps Script / Workspace), acting as processor under their terms.
- Website hosting provider — technical delivery of the site (server logs may include IP addresses for security).
- Adobe Fonts (Typekit) — web fonts; may involve limited technical data (IP address) when fonts are loaded.
We require processors to protect data appropriately and process it only on our instructions where applicable.
11. Your rights
Under the GDPR, you have the right to:
- Access your personal data and receive a copy.
- Rectify inaccurate data.
- Erase your data in certain circumstances.
- Restrict or object to processing in certain circumstances.
- Data portability, where applicable.
- Withdraw consent at any time (without affecting prior lawful processing).
- Lodge a complaint with a supervisory authority.
To exercise your rights, email thierry@qseriousplay.be. We may need to verify your identity before responding.
Belgian supervisory authority: Data Protection Authority (APD/GBA).
12. Security
We apply appropriate technical and organisational measures to protect personal data, including HTTPS encryption, access controls on our tools, and limiting data collection to what is necessary.
13. Changes
We may update this policy from time to time. The “Last updated” date at the top will reflect the latest version. Material changes may also be highlighted on the website where appropriate.
14. Language
This policy is available in English and French. If versions differ, the English version prevails for legal interpretation unless local law requires otherwise.